Beyond property stories: why you should create a community event story
Shareable stories of the home are popular and effective tools for marketing your listings online, but are you making the most of storytelling technology?
One way you can get more out of your investment in storytelling technology and grow your brand is by creating community event stories.
What is a community event story?
A community event story is a creative and underused marketing tactic that both adds value to the communities you serve and gets your name out there. The process is simple. Attend a local event, snap photos, and create a shareable story around the event. Then, share the story around. Post it on your website. Share it on your social media accounts. Share it with the people who attended the event and with the event organizers. Since your story will be hosted on your profile, anyone who views the story will see your branding. Win-win for everyone (especially you)!
Build your brand
As a REALTOR®, your brand is actually tied to you as a person, not just a brokerage. So community event stories have brand-building potential for every agent.
By creating and distributing these visual stories, you’re working to establish yourself as a credible source for community information. As you use this tool to strengthen your personal brand, make sure you include branding elements in your story such as your logo, contact information, and headshot so that potential clients learn to associate you with the home buying and selling process.
Build your community event story
When you’re ready to create the community event story, use quality storytelling software that simplifies the process. Paradym offers agents the ability to quickly and easily create custom community event stories. Upload your photos and videos to Paradym’s mobile app, and turn the latest neighborhood fundraiser, charity event, cookout, or sporting event into a professional and engaging story that will earn you lots of attention.
TIP: Initiate engagement with your event stories by asking questions, tagging friends, and responding to comments and shares on social media.
Highlighting community events by using your existing real estate storytelling software helps you capitalize on the real-life moments in your area that are outside the scope of a traditional listing story. Get out there, have fun, meet people, and grow your business at the same time!