How to automate a digital marketing campaign for your real estate listing

Create an automated campaign

A campaign is basically a longer-term strategy for promoting something with the aim of getting people to do something. In this post, we’re going to talk about how you can create an automated social media campaign that can get more eyes on your listing, save you some time, and drive engagement.

Here’s how to set up an automated campaign:

1. First thing’s first: automate story creation

This is where it all begins. Some agents are likely importing every photo of the property into their MLS, typing in descriptions, and then they’re manually repeating the same steps to create their shareable story. Instead of doing the same thing twice, why not automate? Use marketing software to pull photos and information directly from your MLS to automatically create your story. Now you’re more freed up to do things like customizing your story and promoting it!

2. Automate distribution of your story to real estate websites

The next step is to share your story on popular real estate websites like Realtor.com, etc. These sites are go-to real estate destinations for potential buyers and sellers. This is another great opportunity to simplify your marketing with automation. Leverage marketing software to post your story to these sites automatically, and set up automated distribution wherever you can.

3. Automate distribution of your story to social media channels

Now it’s time to tweet, post, and share your story. Using social media to promote your content is critical, and many agents use social media to market their listings. But if you’re logging into every social media site separately to post your stories, updates, etc., you’re not getting the most out of your investment of time and energy. You’re also going to need to repost your stories (and that could mean even more work if you’re doing this manually!). Consider using software that creates stories AND shares them to social media for you.

4. Automate communication about ongoing changes to your listing through real estate websites and social media channels

You’re on the go, but you need to keep people in the loop about changes to your listing. For example, maybe a price was just reduced and you need to let potential clients know about it. You could send out emails manually, go into your story and manually make changes, manually repost it to social media…or you could just avoid the hassle and automate your updates!

5. Automate follow up for inquiries

Getting leads is important; following up with leads is crucial to your business! Try using sign riders, text codes, or QR codes on your yard signs to quickly capture contact information from drive-by clients. Then set up automated alerts to let you know when you have new leads. Then… follow up!

6. Automate email campaigns

Drip marketing emails are prewritten messages that can help you foster a relationship and nurture leads through the sales funnel. Once set up, your contacts will receive a series of emails from you without you sending each one individually. Products like BombBomb and Mailchimp make it easy to get started.

Simplify your marketing campaign with automation

Creating automated social media campaigns for your listing stories doesn’t have to be complicated. By using powerful visual marketing software and automation, you can save time and more effectively market your listings. Use these tips to start marketing smarter!