16 of the most popular real estate marketing posts from 2016
We know you’re on the go, and real estate marketing moves quickly, too. From blogs and articles about social media to posts about email marketing, there was a ton of great real estate marketing related content produced this year.
Some of these posts were heavy hitters, garnering lots of shares. And others rank high in Google searches, another indicator of a piece’s influence.
So go ahead and heat up that old-Starbucks-you-got-this-morning and check out some of the content that got the most traction and engagement online in 2016.
1) 7 Reasons NOW Is a Great Time to Invest in Real Estate
Citing favorable interest rates and the loosening of lending restrictions, this article makes a case for not waiting to invest in real estate.
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2) The Story Behind This Amazing (and Very Real) Ad for a Realtor With Laser-Shooting Eyes
Lasers. Why not? Sometimes thinking outside the box works. Or you could use your laser vision to torch a hole from inside the box to let some ideas in. Or you could….moving right along.
3) Powerful Real Estate Marketing Ideas From 19 Top Experts
Some good tips, and maybe even some new ideas for marketing yourself, your brand, and your listings.
4) 53 Real Estate Marketing Ideas The Pros Use
That’s. A lot. Of. Ideas. Some relate to digital marketing, and some are a little old school. Check ‘em out, and let us know what you think. What would you add or definitely not do? (Tip: Check out Paradym’s storytelling technology and unlimited support).
RELATED: Want some great video marketing ideas? Get a copy of our free ebook: Real estate marketing kickstarter: 189 awesome video ideas.
5) 8 experts predict what the 2017 housing market has in store
Where’s the market headed in 2017? Check out what this panel has to say about what’s coming down the pike in a few short days!
6) 5 Essential Tips for Networking in Real Estate
Relationships are vital to success in real estate. Here are some good tips about the people side of the business.
7) “Moving to Canada?”: Realtor’s viral new billboard mocks 2016 election
It’s safe to say it was a rough year for politics.
8) The real estate technique fuelling Vancouver’s housing market
Tons of shares on this one…this article highlights some controversial ethical dilemmas related to the Vancouver housing market. Good lesson for American real estate agents seeking to guard the good name of the profession.
9) 5 Real Estate Marketing Ideas You Can Do On Your Phone While Walking To Starbucks
This popular YouTube video gives some basic to intermediate marketing tips that you can implement right on your smartphone.
10) 7 Unique Real Estate Lead Generation Ideas
A quick read with some practical, easy-to-do tips for building your business.
RELATED: Want more ideas for growing your business on social media? Grab a free copy of our Social media growth guide ebook!
11) 3 Tips for Homebuyers in a Fast-Paced Real Estate Market
Responsiveness can really benefit your clients. One key takeaway: the author recommends working with “tech savvy” agents. Good advice!
12) Content Marketing for Real Estate: 7 Tips for Getting Real ROI
The idea of using content to market your brand and listings has been pretty popular this year. But just because you’re blogging and sending some emails doesn’t mean you’re necessarily getting a lot out of your content marketing.
13) Top 100 Real Estate Influencers on Social Media
Social media is a big deal in real estate marketing. Learn more about some of the influencers with this list.
14) 26 social media marketing tips the experts swear by
“Five real estate professionals met online and formed a real estate mastermind. They then met in person in Salt Lake City and held a 90-minute live event on Oct. 8, 2016” (Inman). This piece is basically a recap with some of the author’s thoughts.
15) How the Real Estate Industry can Use Snapchat and Facebook Live Video for Sales
Good stuff here about how real estate agents can use social media to own their area by becoming the “digital mayor” of their town.
16) Pokémon Go is everywhere — is there a real estate angle?
Digital critters were everywhere in 2016! It seems like everyone hopped on the bandwagon, and even some real estate agents went looking for a marketing angle. Did you turn your office into a Pokémon gym or lure potential clients to your latest listing with Poké items?
What was your favorite?
Out of all the articles, blogs, and videos you read, watched, and listened to this year, what was the best? Send us a message on Facebook!
