3 ways to take your social media to the next level

As a real estate agent, you’ve got a lot on your plate. You’ve got people to see, houses to sell, listings to win, and a business to run. How can you possibly have time for social media? Is it really that important?

Of course it is! Social media presents to us a new way of connecting with the community around us and creating a larger sphere of influence. For agents, it can take your business from good to great. It can open up doors you didn’t know were possible, not just with new relationships, but with new listings and business opportunities.

You’ve probably heard a lot about social media itself. Do you know how to take it to the next level and make it effective for you? We’ve got you covered.

1. Videos work!

Our studies show that videos – even simple 10-15 second ones with no sound – often have the highest engagement rate among our clients’ posts. These videos can help create conversations with your community: which type of house do they like better? What design would attract them more in house buying? Basically, when it comes to homes and home life, what are they looking for?

These short videos not only create positive discussion, it gives the agent critical data to use when searching for listings that they desire to win. Having consumers at the ready who want what’s in the home you’re trying to sell is, of course, a huge boost.

They can help expand your sphere of influence, too. Videos are shared more often than any other type of post, because they’re the easiest to understand and connect with. Quite simply: you’re missing out if you’re not using some form of video on your page.

2. Interesting, relatable content

It’s nice to post useful content. It’s nice to post entertaining content. It’s best if you can combine the two, because very few people will want to read about changing a doorknob or replacing shingles on the roof. They aren’t necessarily bad things to share; they just aren’t interesting to most of your followers.

What does work is content that manages to thread the needle and remain relevant to your page, especially on Facebook. A recent study showed that the average American is on Facebook for nearly 40 minutes a day! If you aren’t consistently sharing and interacting with potential buyers or sellers, you’re missing out.

3. Be yourself 

Having a voice that’s authentically yours is perhaps the biggest key to expanding the influence you have in your community. Your followers, in many cases, can figure out which posts sound like they were written by a third-party and which ones sound like you. That isn’t always the case, as we’ll discuss later, but it’s imperative to be you.

Let the pros handle it 

If this sounds like a lot of work that you’d rather have someone else take care of, we understand. That’s why we designed Paradym Reach Social for agents like you. All of your biggest needs – content, community building, and engagement – are taken care of by our system.

Our team has created a carefully-curated library of content to post on a schedule designed to get your name in front of the highest amount of people possible. Your posts will be interesting, useful, relevant, and authentically you. With your dashboard, you’ll be able to see your social schedule and make any edits or changes you desire.

Ready to put your social media marketing on autopilot with compelling, lead-generating content that is shared to your social media networks automatically? Reach Social is the product you need. Contact Paradym today to find out more!