Paradym is dedicated to helping each of our clients win more online traffic and ultimately more business. To get started let's walk through the basics of search engine optimization (SEO). SEO is the practice of increasing the quantity and quality of traffic to your website through organic search results. Specifically, it boils down to [...]
As an agent, you essentially have two jobs: your actual real estate job, of course, but also the role of making sure your social media is updated frequently. It’s hard enough doing the first job efficiently; doing the second just adds more to the pile. Unless you’re a data obsessive, you likely don’t know [...]
It’s hard enough keeping up with Facebook these days, isn’t it? No one could blame you for thinking that keeping up with multiple other social media accounts is a battle you’re not interested in fighting. However, one of these social medias could serve a great purpose in drawing and attracting new customers and leads. [...]
Finding a great agent for your brokerage is hard enough. Keeping that agent on board over a long period of time? Even more difficult! At times, it can seem like the toughest battle in the world to fight. If you’re a broker that’s ready to get and keep the talent you need, we’ve got [...]
If you’re not a social media professional or you’re someone who doesn’t use it very often, it can be difficult finding out what exactly to post on your pages. It’s never fun to post something that gets little-to-no engagement! There’s a good chance that low engagement stems from low page activity. If this is [...]
Have you ever received a lead that you wish you could follow up on in real time? Sure, you can do this through a phone call or an email, but this requires the customer on the other end to respond quickly, too. That’s where live chat services come in! Having the ability to talk [...]
Lead generation is a coordinated symphony. Leads don't just come from one source, they come from a myriad of sources. Agents make the mistake of putting all their effort into one method of lead generation, only to find that doesn’t produce enough leads to sustain their business. We believe you need a well-rounded wholistic [...]
Social media plays a huge role in building trust with a business’s current and future client base, yet most real estate brokerages aren’t leveraging the power and “voice” of their agents. Each agent has their own sphere of influence—the friends, family, and colleagues they are connected with and that are likely to respond in [...]
Your brand communicates more than you realize. It’s your reputation, the visuals you use, the way you communicate…it’s everything from your logo and color schemes to the way you treat people. It’s like a business card that gets filed in the minds of your potential clients. Good branding helps people remember you, it helps build trust, [...]
Chances are you’ve stumbled upon another agent’s page where you’ve been impressed by something they shared. Was it a video series around a local neighborhood? A blog post that connects with those they’re reaching out to? Something that got a lot more engagement than most posts you’ve seen? Whatever it might have been, you [...]
It shouldn’t come as any surprise that social media is more important than ever, both for agents and for brokers. In fact, 44% of all home buyers look online for information about a property first, and for younger generations, that percentage increases greatly. It only makes sense that you’d market your services where your [...]
As an agent, building your online presence is more important than ever. Because your potential customers are now skewing younger, having social media pages that boosts your business and creates leads is critical to your success. Studies show that of the group of first-time homeowners, 66% can be classified as millennials. Of those, 99% [...]
Do you really need to use a Facebook Business Page to market your real estate business? Simply put. Yes. Marketing a business on Facebook requires a Business Page. It's against the Facebook Terms to use your profile to represent something other than yourself (example: your business), so don't make the mistake of using your [...]
As a real estate agent, you’ve got a lot on your plate. You’ve got people to see, houses to sell, listings to win, and a business to run. How can you possibly have time for social media? Is it really that important? Of course it is! Social media presents to us a new way [...]
Real estate storytelling could be a game-changer for your business. We all know that stories create connections with others. So it only makes sense to use storytelling as part of your real estate marketing strategy. But not just any story will do. If you want to create stories that help you stay top of [...]
So you’ve got an idea for a real estate story. Wouldn’t it be great if there were some tech tools that could not only help you create your story, but also share it with your sphere of influence? No problem. Here’s a short list… How can stories grow your business? Find [...]
When it comes to creating connections between the properties in your area and potential clients, single property websites have a lot to offer. But what can make your single property site stand out from the crowd? It can tell a story. Sure, it’s a website. But it’s also a great tool that any agent [...]
So you want to market your real estate listings and services online. Great! But you’ve also come to realize that there’s a lot of ways to do this. You could shoot some arrows in the dark, hoping your marketing efforts will pay off. This looks like sending a few emails, running a one-off ad [...]
Facebook is a great place for real estate professionals to establish themselves as local market authorities. And starting a local Facebook group can be a powerful next step. Groups bring like-minded people together, helping you build connections with your sphere of influence that should lead to more opportunities (and more sales) down the road. [...]
Do you think of yourself as a storyteller? A lot of times people are buying more than a home when they make a purchasing decision. They’re buying into a community, a school system, a neighborhood-feel, etc. But for some reason, many real estate professionals stop short of sharing personal and engaging stories about these [...]
Are you stuck with social media? You know that social media is no longer an optional add-on to your real estate marketing strategy. It’s connectivity and ease of use make it a powerful tool for building your sphere of influence, winning listings, sharing helpful information, farming your territory, and getting more eyes on your [...]
Grit is a common word we use when describing successful people. The ability to stick with something, to see it through to the end, is a trait that’s admired among many. And in order for you to experience success with marketing your real estate business on social media, it’s a trait you really need [...]
Come on self...stick...to...the plan. Getting more out of real estate marketing on social media doesn’t have to be some long, drawn-out, complicated process. Success really hinges on a few key activities. And one way to ensure those activities happen is to establish habits that help you post consistently to your social accounts and stay [...]
Ready to start growing your real estate business with social media? Great! The good news is that getting started may actually be easier than you think. A lot of real estate professionals already have the basic skill set needed to make connections on social media. Ready to grow your real estate business with [...]
Convinced that Twitter can help your real estate business, but unsure about what you’re actually supposed to do on Twitter? You’re not alone. Like many, your goals for using Twitter in your real estate business probably fall somewhere in the lines of lead identification, lead nurturing, and/or relationship building. Think you can use Twitter [...]
Instagram is a prime social media outlet for real estate agents. It’s easy to use, it’s engaging, it’s popular, it’s already connected to Facebook, and most importantly, it’s visual. Can you think of a better social media channel for real estate marketing? Take a look at our list of 12 Instagram posts that you [...]
A real estate agent’s sphere of influence is one of their most important professional assets. Handled well, this relational network can become a lead generating powerhouse, fueling your real estate business for years (even decades!). But building your sphere of influence is more than a tactic or strategy: it’s learning how to build authentic, [...]
How do you grab the attention of would-be buyers and sellers? Getting more eyes on a listing, and doing that in the right way at the right time, can be a challenge for the best of real estate agents. And given our affinity for visual content, finding ways to get listings in front of [...]
Social Media Tips 1. Are you still using a personal Facebook profile to market your real estate business? It’s time to make the switch to using a business Page. This gives you access to advertising (a big deal in the "pay-to-play" era of social media marketing) and analytic features that can tell you about [...]
Is video marketing trending? The short answer: yes. This highly-visual marketing tool provides real estate agents and brokers with a fun and engaging way to connect with potential clients. And the good news is that you don’t have to be a professional videographer to get into video marketing. Video was on the rise in [...]
Social media continues to be a go-to marketing channel in 2017. From marketing your listings to building your brand, social media is a relatively easy way to get the word out and interact with potential clients using a format they care about. If you’ve already been investing in social media, great! And keep doing [...]
Knowing how to grow your business with digital marketing is vital to your success as an agent or broker. But sometimes it’s hard to know where to start. You could use some advice. We asked well-known real estate industry influencers (agents, brokers, and people who serve the real estate industry in some other way) [...]
From managing an office to supporting agent development, there’s a lot to do as a real estate broker or CEO. Sometimes it seems like everybody needs something from you, all at the same time. One thing that’s probably on your to-do list is to provide some marketing training for your agents. They need the help, [...]
As a real estate broker or CEO, it’s part of your role to ensure that agents are productive. You want them to hit their goals, enjoy working at your company, and you want them to become even more productive over time. A great way to support them is to position yourself as a productivity [...]
You got them in the door. Now how do you keep them...and keep them happy? In our last post, we talked about a strategy for recruiting agents, and in this sequel, we’ll look at some practical things you can do to retain agents. 1. Be a resource Sometimes leaders get the idea that [...]
Getting new talent in the door is vital to the ongoing success of your real estate company. But sometimes it can be a challenge to attract new agents. Sure, you could offer daily donuts or a desk by the window, but you probably need something more compelling than these kinds of perks to attract [...]
In today’s world, things tend to move quickly. Maybe you’d even like some things (like sales!) to move a little quicker. Take a look at Beale Cummings’ story and learn how Paradym helped him land a huge deal....fast! Meet Beale Cummings Coldwell Banker Platinum Realty facebook.com/beale.cummings In [...]
So you created a shareable listing story [insert high five!]. Now what do you do? How do you get the word out? You know social media is important, so you post your story to Twitter. And to Facebook. And you wait. But one-and-done posts to social media can only go so far. The web [...]
Looking for an easy-to-follow, step-by-step guide on how to make a virtual tour that tells a story? Virtual tours have been around for a long time...and for good reason. Visual marketing is critical to a successful real estate business. People want to see the homes they’re interested in, not just read about them, and [...]
We know you’re on the go, and real estate marketing moves quickly, too. From blogs and articles about social media to posts about email marketing, there was a ton of great real estate marketing related content produced this year. Some of these posts were heavy hitters, garnering lots of shares. And others rank high [...]
Marketing can be tough. At its best, it’s a well-oiled, lead-generating machine. At its worst, it’s a drain on your time and energy. But there are things any agent or broker can do to simplify their real estate marketing and get better results. Here are 7 easy-to-implement hacks that can help you be more [...]
Chances are, you’re already using some digital marketing tools. But, chances are, those tools also require more hands-on attention than you may want to give. You need to simplify your real estate marketing. If you’re feeling the too-much-to-do-with-too-little-time crunch, it may be time to automate. Ready to start automating? Get your free copy [...]
When it comes to social media, Facebook continues to be the biggest show in town. It’s a great place to build your brand, get the word out about your listings, and connect with other businesses. But in order for you to see a return on your investment of time and energy, you probably need [...]
Your brand communicates more than you may realize. Because some people neglect branding, their Facebook Pages can end up communicating things that their owners probably didn’t intend. Things like I-threw-this-together-on-the-fly, or I’m not very professional, or I love kittens...and houses too. With Facebook, real estate professionals get to market their businesses and tell [...]
We're guessing you'd like more leads. And you’re ready to give this online marketing thing a shot. So you log into Facebook and you want to create an ad. But this is where you hesitate. Advertising on Facebook is something you know you need to do, but it just seems... complicated. And there’s a [...]
Digital advertising on Facebook offers real estate agents and brokers a targeted and effective way of reaching potential clients. But getting started with Facebook advertising may seem a little intimidating to some. It doesn’t have to be. What Does it Mean to “Boost” a Post? Boosting a post is an easy, cost-effective [...]
Uh-oh. Your social media plan isn’t supporting your offline marketing. Awkward silence. If only there were a way to get them on the same page... I mean, we’re all in this together, right? Some agents and brokers may see digital marketing on social media as something that is separate from their “real-world” (let’s call them [...]
Building a healthy social media presence is an important part of your marketing plan. But while some agents and brokers are active on social media, they may not be seeing the results they’re looking for. It’s time for some fresh ideas. Check out these 5, actionable things you can do to get more out of [...]
If you’re looking for a quick and easy entry point into video marketing, Instagram Stories may be just what you need. These quick, interactive, and engaging digital stories don’t require a lot of technical skill or big time commitments, but they could help you generate leads, build your personal brand, and win and promote [...]
“People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.” - Facebook Video marketing on social media gives agents and brokers a great opportunity for getting [...]
Live video gets our attention. Whether we’re watching breaking news or our favorite team, seeing it live still piques our interests. Combine that with the fact that most home buyers search for homes online and you’ve got a reason to take live-streaming video marketing seriously. Many real estate agents are comfortable with creating online, [...]
Social media automation is a great way to market your listings, promote your services, and build your brand, but you still need to actively monitor your posts and engage with people. In real estate marketing, particularly, time is of the essence. It’s obvious that real estate agents and brokers need to take advantage of [...]
Mature marketers use a variety of tools to accomplish their goals. Automation is simply one of those tools that complements an agent’s marketing strategy by freeing him or her up to do other important things. The way to strike a balance between automation and your other marketing efforts is to use the right approach [...]
Getting a handle on social media is critical to your success in digital real estate marketing. According to a [U.S.] adults use social networking sites.” That’s a lot of people on social media. That’s a lot of potential buyers and sellers on social media. But for some, [...]
As a real estate agent, you need to consider how you can become the “digital mayor of your town.” The term “digital mayor of your town” was made famous by Gary Vaynerchuk, an online marketing leader, as he spoke at the Inman Connect Conference in the summer of 2016. This concept, applied to your [...]
If you want to increase your marketing effectiveness for the near and long-term, it’s time to adjust your marketing strategy to include video. We’re so committed to the idea that video can help real estate agents and brokers in their marketing that we’ve created a free ebook to help you get started. We’ve packed [...]
Effectively using social media for real estate marketing takes time to learn. Some folks plunge headlong into social media and make mistakes that cost them leads, referrals, listings, and sales. Increase your reach and relevance by avoiding these 5 social media mistakes. 1. Not being consistent What would happen if the UPS guy [...]
Shareable stories of the home are popular and effective tools for marketing your listings online, but are you making the most of storytelling technology? One way you can get more out of your investment in storytelling technology and grow your brand is by creating community event stories. What is a community event story? [...]
Agents throughout the industry are seeing the benefit of automating some portions of their marketing. Online marketing is an essential part of your real estate marketing strategy, but with monitoring, posting, replying, emailing, following up with leads, and more, digital marketing can also take up considerable time. So to save time, get more done, [...]
Join us for a webinar! Using video in real estate marketing is one of the best ways to differentiate yourself and grow your business. Effective videos can be easy to make, cheap to produce, and simple to distribute to a wide audience (thanks to social media). But many agents are intimidated by video and simply don’t [...]
Seconds count. In the online space, grabbing the attention of buyers and sellers may be more challenging than ever before. Effective agents know that they need to do something to maximize views of their listings. So how do you get more views in a media-saturated space? The answer may surprise you: video. A [...]
“I have enough leads”...said no one ever. Plain and simple, to grow your business, you must get leads. Whether you’re a pro or just getting started, you can’t deny the importance of a full sales pipeline. And visual tours are engaging marketing tools that can direct more interested leads your way. But regardless [...]
“Some films are slices of life, mine are slices of cake.” - Alfred Hitchcock Hitchcock may be onto something here. Some agents are up and running with video, creating “slices of cake” (i.e. helpful, engaging content) for buyers to enjoy, but others are having a tough time making video work in their marketing strategies. [...]
Online video has quickly become an indispensable marketing tool for businesses of all kinds. However, many real estate agents (and brokers) are leaving money on the table by not using video in their marketing. This presents an amazing opportunity for you to step in, grab a camera, and differentiate yourself. Let’s take a look [...]
“Etiquette is behaving yourself a little better than is absolutely essential.”—Will Cuppy One of the first things we teach our children is to mind their manners. Say “please” and “thank you,” don’t chew with your mouth open and always open the door for others. But minding your manners and following the rules aren’t just [...]
Here at Paradym, we love inspiration. Paradym makes it easy to create and share stories, but sometimes it’s hard to know where to get started. Do you put hot spots on every door? How many scenes is enough? Is the background music too distracting? Well they say imitation is the best form of flattery, [...]
Social media is hard, but it doesn’t have to be. With Paradym’s new Social Automation Manager (better known as SAM), you can beef up your social following and share your latest tours—all while saving time and energy. SAM is your perfect marketing sidekick. While you’re spending time in front of clients, SAM is busy [...]
“Sweet April showers do bring spring May flowers.”—Thomas Tusser For most areas, Spring signals the beginning of one of the busiest season in real estate. With warmer weather and prolonged hours of daylight comes more potential buyers and sellers, eager to get into their new home before the start of the next school year. But [...]
Algorithm- a unique set of rules a search engine use to determine the relevant significance of a web page. Analytics- the process of gathering and analyzing data about website usage—generally conducted through a dedicated program like Google Analytics. Anchor Text-a visible, clickable text in a hyperlink. SEO best practices dictate anchor text be relevant [...]