As an agent, you essentially have two jobs: your actual real estate job, of course, but also the role of making sure your social media is updated frequently. It’s hard enough doing the first job efficiently; doing the second just adds more to the pile. Unless you’re a data obsessive, you likely don’t know [...]
It’s hard enough keeping up with Facebook these days, isn’t it? No one could blame you for thinking that keeping up with multiple other social media accounts is a battle you’re not interested in fighting. However, one of these social medias could serve a great purpose in drawing and attracting new customers and leads. [...]
If you’re not a social media professional or you’re someone who doesn’t use it very often, it can be difficult finding out what exactly to post on your pages. It’s never fun to post something that gets little-to-no engagement! There’s a good chance that low engagement stems from low page activity. If this is [...]
Chances are you’ve stumbled upon another agent’s page where you’ve been impressed by something they shared. Was it a video series around a local neighborhood? A blog post that connects with those they’re reaching out to? Something that got a lot more engagement than most posts you’ve seen? Whatever it might have been, you [...]
It shouldn’t come as any surprise that social media is more important than ever, both for agents and for brokers. In fact, 44% of all home buyers look online for information about a property first, and for younger generations, that percentage increases greatly. It only makes sense that you’d market your services where your [...]
As an agent, building your online presence is more important than ever. Because your potential customers are now skewing younger, having social media pages that boosts your business and creates leads is critical to your success. Studies show that of the group of first-time homeowners, 66% can be classified as millennials. Of those, 99% [...]
Do you really need to use a Facebook Business Page to market your real estate business? Simply put. Yes. Marketing a business on Facebook requires a Business Page. It's against the Facebook Terms to use your profile to represent something other than yourself (example: your business), so don't make the mistake of using your [...]
As a real estate agent, you’ve got a lot on your plate. You’ve got people to see, houses to sell, listings to win, and a business to run. How can you possibly have time for social media? Is it really that important? Of course it is! Social media presents to us a new way [...]
Real estate storytelling could be a game-changer for your business. We all know that stories create connections with others. So it only makes sense to use storytelling as part of your real estate marketing strategy. But not just any story will do. If you want to create stories that help you stay top of [...]
So you’ve got an idea for a real estate story. Wouldn’t it be great if there were some tech tools that could not only help you create your story, but also share it with your sphere of influence? No problem. Here’s a short list… How can stories grow your business? Find [...]
So you want to market your real estate listings and services online. Great! But you’ve also come to realize that there’s a lot of ways to do this. You could shoot some arrows in the dark, hoping your marketing efforts will pay off. This looks like sending a few emails, running a one-off ad [...]
Facebook is a great place for real estate professionals to establish themselves as local market authorities. And starting a local Facebook group can be a powerful next step. Groups bring like-minded people together, helping you build connections with your sphere of influence that should lead to more opportunities (and more sales) down the road. [...]
Do you think of yourself as a storyteller? A lot of times people are buying more than a home when they make a purchasing decision. They’re buying into a community, a school system, a neighborhood-feel, etc. But for some reason, many real estate professionals stop short of sharing personal and engaging stories about these [...]
Are you stuck with social media? You know that social media is no longer an optional add-on to your real estate marketing strategy. It’s connectivity and ease of use make it a powerful tool for building your sphere of influence, winning listings, sharing helpful information, farming your territory, and getting more eyes on your [...]
Grit is a common word we use when describing successful people. The ability to stick with something, to see it through to the end, is a trait that’s admired among many. And in order for you to experience success with marketing your real estate business on social media, it’s a trait you really need [...]
Come on self...stick...to...the plan. Getting more out of real estate marketing on social media doesn’t have to be some long, drawn-out, complicated process. Success really hinges on a few key activities. And one way to ensure those activities happen is to establish habits that help you post consistently to your social accounts and stay [...]
Ready to start growing your real estate business with social media? Great! The good news is that getting started may actually be easier than you think. A lot of real estate professionals already have the basic skill set needed to make connections on social media. Ready to grow your real estate business with [...]
Convinced that Twitter can help your real estate business, but unsure about what you’re actually supposed to do on Twitter? You’re not alone. Like many, your goals for using Twitter in your real estate business probably fall somewhere in the lines of lead identification, lead nurturing, and/or relationship building. Think you can use Twitter [...]
Instagram is a prime social media outlet for real estate agents. It’s easy to use, it’s engaging, it’s popular, it’s already connected to Facebook, and most importantly, it’s visual. Can you think of a better social media channel for real estate marketing? Take a look at our list of 12 Instagram posts that you [...]
A real estate agent’s sphere of influence is one of their most important professional assets. Handled well, this relational network can become a lead generating powerhouse, fueling your real estate business for years (even decades!). But building your sphere of influence is more than a tactic or strategy: it’s learning how to build authentic, [...]
Social Media Tips 1. Are you still using a personal Facebook profile to market your real estate business? It’s time to make the switch to using a business Page. This gives you access to advertising (a big deal in the "pay-to-play" era of social media marketing) and analytic features that can tell you about [...]
Social media continues to be a go-to marketing channel in 2017. From marketing your listings to building your brand, social media is a relatively easy way to get the word out and interact with potential clients using a format they care about. If you’ve already been investing in social media, great! And keep doing [...]
From managing an office to supporting agent development, there’s a lot to do as a real estate broker or CEO. Sometimes it seems like everybody needs something from you, all at the same time. One thing that’s probably on your to-do list is to provide some marketing training for your agents. They need the help, [...]
So you created a shareable listing story [insert high five!]. Now what do you do? How do you get the word out? You know social media is important, so you post your story to Twitter. And to Facebook. And you wait. But one-and-done posts to social media can only go so far. The web [...]
Marketing can be tough. At its best, it’s a well-oiled, lead-generating machine. At its worst, it’s a drain on your time and energy. But there are things any agent or broker can do to simplify their real estate marketing and get better results. Here are 7 easy-to-implement hacks that can help you be more [...]
When it comes to social media, Facebook continues to be the biggest show in town. It’s a great place to build your brand, get the word out about your listings, and connect with other businesses. But in order for you to see a return on your investment of time and energy, you probably need [...]
Your brand communicates more than you may realize. Because some people neglect branding, their Facebook Pages can end up communicating things that their owners probably didn’t intend. Things like I-threw-this-together-on-the-fly, or I’m not very professional, or I love kittens...and houses too. With Facebook, real estate professionals get to market their businesses and tell [...]
We're guessing you'd like more leads. And you’re ready to give this online marketing thing a shot. So you log into Facebook and you want to create an ad. But this is where you hesitate. Advertising on Facebook is something you know you need to do, but it just seems... complicated. And there’s a [...]
Digital advertising on Facebook offers real estate agents and brokers a targeted and effective way of reaching potential clients. But getting started with Facebook advertising may seem a little intimidating to some. It doesn’t have to be. What Does it Mean to “Boost” a Post? Boosting a post is an easy, cost-effective [...]
Uh-oh. Your social media plan isn’t supporting your offline marketing. Awkward silence. If only there were a way to get them on the same page... I mean, we’re all in this together, right? Some agents and brokers may see digital marketing on social media as something that is separate from their “real-world” (let’s call them [...]
Building a healthy social media presence is an important part of your marketing plan. But while some agents and brokers are active on social media, they may not be seeing the results they’re looking for. It’s time for some fresh ideas. Check out these 5, actionable things you can do to get more out of [...]
If you’re looking for a quick and easy entry point into video marketing, Instagram Stories may be just what you need. These quick, interactive, and engaging digital stories don’t require a lot of technical skill or big time commitments, but they could help you generate leads, build your personal brand, and win and promote [...]
“People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.” - Facebook Video marketing on social media gives agents and brokers a great opportunity for getting [...]
Live video gets our attention. Whether we’re watching breaking news or our favorite team, seeing it live still piques our interests. Combine that with the fact that most home buyers search for homes online and you’ve got a reason to take live-streaming video marketing seriously. Many real estate agents are comfortable with creating online, [...]
Social media automation is a great way to market your listings, promote your services, and build your brand, but you still need to actively monitor your posts and engage with people. In real estate marketing, particularly, time is of the essence. It’s obvious that real estate agents and brokers need to take advantage of [...]
Mature marketers use a variety of tools to accomplish their goals. Automation is simply one of those tools that complements an agent’s marketing strategy by freeing him or her up to do other important things. The way to strike a balance between automation and your other marketing efforts is to use the right approach [...]
Getting a handle on social media is critical to your success in digital real estate marketing. According to a [U.S.] adults use social networking sites.” That’s a lot of people on social media. That’s a lot of potential buyers and sellers on social media. But for some, [...]
As a real estate agent, you need to consider how you can become the “digital mayor of your town.” The term “digital mayor of your town” was made famous by Gary Vaynerchuk, an online marketing leader, as he spoke at the Inman Connect Conference in the summer of 2016. This concept, applied to your [...]
Effectively using social media for real estate marketing takes time to learn. Some folks plunge headlong into social media and make mistakes that cost them leads, referrals, listings, and sales. Increase your reach and relevance by avoiding these 5 social media mistakes. 1. Not being consistent What would happen if the UPS guy [...]
Shareable stories of the home are popular and effective tools for marketing your listings online, but are you making the most of storytelling technology? One way you can get more out of your investment in storytelling technology and grow your brand is by creating community event stories. What is a community event story? [...]
Agents throughout the industry are seeing the benefit of automating some portions of their marketing. Online marketing is an essential part of your real estate marketing strategy, but with monitoring, posting, replying, emailing, following up with leads, and more, digital marketing can also take up considerable time. So to save time, get more done, [...]
“I have enough leads”...said no one ever. Plain and simple, to grow your business, you must get leads. Whether you’re a pro or just getting started, you can’t deny the importance of a full sales pipeline. And visual tours are engaging marketing tools that can direct more interested leads your way. But regardless [...]
“Etiquette is behaving yourself a little better than is absolutely essential.”—Will Cuppy One of the first things we teach our children is to mind their manners. Say “please” and “thank you,” don’t chew with your mouth open and always open the door for others. But minding your manners and following the rules aren’t just [...]
Search engine optimization (SEO) is all about organic growth, and to develop an organic marketing plan that works, it’s important to know how content marketing, SEO and social media all work together. SEO is constantly changing. Google alone has already cycled through several algorithm changes. And one of the biggest changes is the importance [...]
“The best luck of all is the luck you make for yourself.”— Douglas MacArthur We all dream of falling into the perfect opportunities, but unfortunately, not all of us are lucky. There are a few charmed agents that seem to always have the hottest listings fall in their laps. But then are those of [...]
Facebook and Twitter and LinkedIn, oh my! Social media has quickly became a marketing mainstay. As an industry, real estate is increasingly relying on social media to both attract and engage home buyers. It’s nearly impossible to succeed in real estate today without a presence in social media. In fact, according to the National [...]
If you’re a real estate agent, you know what it’s like to be on call 24/7. From the late night phone calls with clients to the piles of paperwork to the endless negotiations to the open houses to the countless client meetings—real estate is busy. And on top of that, you still have fit [...]
Are you spinning your wheels when it comes to social media? Do you want to build a strong social media presence but just don’t have the time? At Paradym, we’ve got your back! We’re pleased to announce the release our newest automation feature, your very own Social Automation Manager(SAM). Don’t go at social media [...]
Things are constantly hustling and bustling here at Paradym. After just releasing awesome new features to the Paradym Mobile Agent app, we’re now launching an all new Social Automation Manager (better known as SAM). I was lucky enough to have the opportunity to review SAM before the release. I love playing with new technologies and [...]
Introducing SAM Your key to social media success With the dramatic increase in social media usage in recent years, real estate agents have come to rely on social media as a vital marketing tool. According to the National Association of REALTORS® (NAR), 91% of real estate professionals use at least one social media platform to [...]
Social Media Optimization Social media has become a vital tool in real estate marketing. The majority of real estate professionals maintain a business account on at least one social media platform. So when you’re ready to share your custom tours created on the Paradym Mobile Agent app, it’s important you remember to include social media. [...]
Showing thanks with social media Thanksgiving may be over, but it's never out of season to show your gratitude for your social media followers. Your followers play a large role in determining the success of your social media endeavors. So it’s important to thank them, and show them you care. Not only will your thanks make your users feel valued, [...]
Avoiding social media missteps and pitfalls There’s so many things you can do when it comes to social media: you can upload videos and images, you can look up user metrics, you can connect with potential clients, you can thank and congratulate your users and so much more. But there’s also a list of [...]
Building your Real Estate connections through social media networking There’s a ton of real estate knowledge to be found on social media. Most real estate professionals operate an account on at least one site. So why not take advantage of all that knowledge? Social media is a great platform to both expand your real estate knowledge [...]
How to handle negative feedback Even the most reputable of brands deal with critics and naysayers. But with today’s technology, consumers have the power to broadcast their complaints worldwide thanks to social media and the internet. As a real estate professional with a social media presence, you will likely face negative feedback at some point. [...]
Increasing your digital footprint with hashtags Social media sites are equipped with lots of unique tools and functions that can be both fun and helpful to use— if you know how to use them that is. Arguably, one of the most effective tools is the hashtag (#). Hashtag (n.): On social media sites (Facebook, Twitter)-a [...]
Engaging your target audience to enhance your social media success Now that you have your social media accounts up and running, it’s important to focus on what you’re going to say. Your social media accounts will only be as successful as what your clients get out of them. Ask Questions Good, engaging social media [...]
Personalize your social media accounts to make them stand out According to the National Association of REALTORS® (NAR), 91 percent of REALTORS® use social media to some degree. It’s very likely that some (if not all) of your competition will have one or more real estate driven social media accounts. To separate yourself from [...]
Now that you’ve done some high level thinking about your social media strategy, and followed it up with a strategic social media campaign, it’s time to monitor your progress. But wait! Before you hole yourself up in your analytics HQ, it’s important to set out a plan. Just as checking our phones for emails [...]
Listing media has never been static—not even in the age of print. (Remember the MLS book?) But since the rise of competitive online portals like Homes.com and Zillow, it seems like our listings are expected to be everywhere at once. That’s why every Paradym account comes with a fully integrated social media delivery system [...]
Marketing departments all over the world are rapidly shifting their budgets and priorities online. The so-called “digital marketing” is no longer a buzzword from Silicon Valley—it’s an organizational reality that businesses ignore at their peril. Realtors®, though, have been more insulated from these shifts than most, as traditional advertising and word of mouth have shown [...]