Looking for an easy-to-follow, step-by-step guide on how to make a virtual tour that tells a story? Virtual tours have been around for a long time...and for good reason. Visual marketing is critical to a successful real estate business. People want to see the homes they’re interested in, not just read about them, and [...]
Live video gets our attention. Whether we’re watching breaking news or our favorite team, seeing it live still piques our interests. Combine that with the fact that most home buyers search for homes online and you’ve got a reason to take live-streaming video marketing seriously. Many real estate agents are comfortable with creating online, [...]
Shareable stories of the home are popular and effective tools for marketing your listings online, but are you making the most of storytelling technology? One way you can get more out of your investment in storytelling technology and grow your brand is by creating community event stories. What is a community event story? [...]
“I have enough leads”...said no one ever. Plain and simple, to grow your business, you must get leads. Whether you’re a pro or just getting started, you can’t deny the importance of a full sales pipeline. And visual tours are engaging marketing tools that can direct more interested leads your way. But regardless [...]
“Some films are slices of life, mine are slices of cake.” - Alfred Hitchcock Hitchcock may be onto something here. Some agents are up and running with video, creating “slices of cake” (i.e. helpful, engaging content) for buyers to enjoy, but others are having a tough time making video work in their marketing strategies. [...]
Here at Paradym, we love inspiration. Paradym makes it easy to create and share stories, but sometimes it’s hard to know where to get started. Do you put hot spots on every door? How many scenes is enough? Is the background music too distracting? Well they say imitation is the best form of flattery, [...]
Mobile Agent App Review I’ll be the first to admit it, I’m no real estate agent, I’m no broker. But I am a technology aficionado. And when my boss offered me the opportunity to test the new features on the Paradym Mobile Agent app, I jumped at it. Any excuse to play with new technology, [...]
Social Media Optimization Social media has become a vital tool in real estate marketing. The majority of real estate professionals maintain a business account on at least one social media platform. So when you’re ready to share your custom tours created on the Paradym Mobile Agent app, it’s important you remember to include social media. [...]
Paradym Mobile Agent App Overview Smartphones are quickly becoming the go-to sidekick for business professionals. In fact, nearly two-thirds of Americans are smartphone owners. Real estate professionals in particular are relying more and more on smartphones and devices to conduct their business. To keep up with the demand, we have launched our own mobile real estate marketing app--compatible with both iPhone and Android. [...]
Finding success with video marketing Now that you’ve started to get the hang of social media, staying active and regularly pushing out relevant content, it’s time to tackle video marketing with social media channels such as YouTube. YouTube is a popular social media channel that allows billions of people to discover, watch and share originally-created [...]