Debunking the mystique of Search Engine Optimization

Debunking SEO

Here at Paradym, we’re excited to announce our latest blog series on the topic of Search Engine Optimization (SEO). Search Engine Optimization is a term you’ve probably heard thrown around the office or maybe even in your daily life. But you may not know exactly what it is or what it does. You may even think it sounds a little scary, but SEO is just a fancy word relating to the work you put in online to reach your target audience. SEO can be a vital tool that either decreases or increases your online business depending on your knowledge and understanding of the process. In this section, we are going to touch on the general ins-and-outs of SEO to help you build a general understanding of the process and why it is so important to your real estate business.

Search Engine Optimization (n.): the process of getting traffic from the free, organic, editorial or natural search engine results on search engines.

All major search engines (Google, Yahoo!, Bing and more) have primary search results displaying webpages and other content, such as images, videos and local content, that are shown and ranked based upon what the search engine considers most relevant to its users. Search engines use certain words and phrases, known as keywords, to identify websites responding to user inquiries. And most potential homebuyers will turn to these search engines when beginning their hunt for the perfect home.

Keywords: (n.): key words and phrases in your web content that make it possible for people to find your site via search engines.

But why should you care?…

It’s Cost Effective-SEO provides good, organic ROI and is virtually free and simple to use. It’s an effective tool that’s easy on the purse strings. What’s not to love

It Still Works-SEO is still works and is continually improving. As long as search engines are still developing and in use, SEO will be alive and well.

Search Engines are Taking Over-Surveys show 88% of consumers now trust online reviews as much as personal recommendations. (http://selnd.com/1tfQ3j5).

The Rise of the Mobile Bandwidth-With the dramatic increase in mobile phone usage, new search engine and SEO techniques have exploded on the scene, including local search optimizers-a tool that would be extremely helpful to you as potential homebuyers search homes in your area.

If you Can’t Beat ‘Em, Join ‘Em-Your competitors are already doing. Don’t miss out on potential business because you didn’t show up to the race.

SEO is here to stay. But the good news, it’s an effective and affordable tool that will help potential homebuyers find you and your homes at a much higher and faster rate than ever before. To get started, check-out this easy-to-understand user’s guide at (https://moz.com/beginners-guide-to-seo).