Getting Started

Wait—what happened to VisualTour?

On July 22, 2015, VisualTour and the VisualTour Marketing System formally transitioned to Paradym. The new corporate identity is meant to reflect VisualTour’s evolution from a product-based subscription service to a truly comprehensive marketing solution.

What does Paradym mean?

Derived from the word paradigm— “an example serving as a model” — Paradym’s goal is to set a high bar in our industry with a striking new model for how real estate agents build their businesses.

Why Paradym for my listings?

Pioneer of the VisualTour, Paradym has worked hard over the past two decades to set the standard among virtual tour providers. More than offering the highest level of technological support and services, we are committed to always innovating and ensuring your success. We know that marketing is hard, which is why we wrestle the giant for you, leaving you the time and energy necessary to build the relationships that matter most.

What if I’m terrible with technology?

Along with the user-friendly web and interface design of today’s best technologies, Paradym offers personalized training, support and professional development services. So you can rest easy knowing your Paradym membership comes with a Success Coach who will guide you every step of the way. We guarantee success because we venture out with you to go and find it.

I’m new to social media and don’t have any followers. What should I do?

There are some great resources for anyone getting started on social media in the Paradym Success Academy. Here are a few of our favorites:
Social Media Growth Guide  →
Social Media Strategy Worksheet  →

Paradym Platform

Will the agents in my brokerage be sharing the same content?

The Paradym Reach Social content library consists of over 40,000 articles, images, graphics, and videos spanning 15 categories, countless holidays, and seasonal posts. Our algorithms even know what we’ve already shared within your brokerage and won’t share the same content on the same day to multiple agents. Each agent’s page will have completely different content than the next.

What will Paradym do with my website?

Using Paradym, you can populate your new subdomain automatically with your brokerage’s listings, giving you all the benefits of search engine optimization. With your listings pointing directly to your site (instead of paradym.com), you will build authority and improve your online presence.

Does Paradym create Facebook ads?

Paradym posts standard posts to your Facebook business page. These are not ads. You have the opportunity to boost (or create ads) on your own using Facebook’s tools.

When can I use Paradym to auto-post to Instagram?

We are currently working with Facebook (owner of Instagram) to be able to provide this feature for you. While we don’t have a set date, we’ll be sure to announce it from the rooftops when it becomes available.

I already have a VisualTour account. Will I need training to use the new platform?

Nope! Longtime members of VisualTour will be happy to find that the enhancements they find in Paradym come with the same straightforward user experience they’ve come to expect from the VisualTour Marketing System. New features and new branding—that’s all!

What new features come with Paradym?

With the introduction of in-context video and new social media distribution options such as Instagram, our platform continues its aggressive pursuit of solutions that make sense for agents in the field.

Is Paradym just for property tours?

On the contrary! Paradym is a storytelling platform with unlimited creative potential. Use it for a traditional listing tour, client testimonials, team success stories, neighborhood block parties—even family vacations. Paradym’s tour builder lets you choose from property, neighborhood, community event, agent/office promos, or testimonial tour types—so you only ever fill in data fields relevant to your tour.

I can’t find my VisualTours online, can you help me?

Our Success Team is dedicated to helping you through each step of your marketing journey. Your tours are all stored in our system, and can be found on the main dashboard when you log into your account. If you need further assistance finding these tours, give us a call at (800) 873-0700.

How do I find the Mobile App?

Our mobile app is called Paradym Mobile Agent and can be found in both the Apple App Store and the Google Play Store.

I already have the VisualTour MobileAgent. How do I switch to the Paradym app?

If you’re the proud owner of a VisualTour Mobile Agent app, your conversion to Paradym Mobile Agent is already underway. MobileAgent will refresh automatically with your next phone update.

Can I still use my VisualTour Desktop software?

Every member of the Paradym Success Team is well-trained in the desktop software. As always, unlimited support is just a call away! (800) 873-0700

Pricing

Why is pricing different for teams and single agents?

Teams typically generate more listings than individual agents. To avoid a “per tour” pricing structure, we charge based on account size. But adding team members to your account is easy and affordable. Learn more

What counts as a single agent account?

To qualify for individual agent subscription pricing, you must brand only one person, and only one person’s photo must be shown in the tour viewer.

What counts as a team account?

For purposes of pricing a Paradym subscription account, a team is considered two or more people that promote themselves together. For example if Sam and Tracy Jones are licensed real estate agents and market themselves as “The Jones Team” or “Sam Jones & Associates” in their marketing materials (including their tour viewer), we consider that to be a 2 (or more) person team.

I have a full-time assistant. Am I considered a team or single agent?

If you’re only marketing yourself and not your assistant as a team, you’re subscribing as a single agent. If you want to include your assistant’s name and photo on your VisualTours, then you’re a team.

My account photo features only me, but I want to use the word team on my banner for promotional purposes. Team pricing?

Yes, inclusion of words such as Team, Group, or & Associates constitutes a team for Paradym subscription purposes.